Owner, Lead Event Designer,
and Creative Director
Hi! I’m Natalie, and I’m a flower junkie. My obsession grew from the exploration of the gardens and woods surrounding my childhood home in Minnesota where I pretended that all the woods were mine, as the delicate violets at my feet and giant trees towering above created an absolutely magical wonderland to be enjoyed every second possible. Winters were spent indoors, building petite room vignettes, complete with lounge furniture and lighting, where I’d throw fabulous fêtes for my fashionably dressed Barbies. Before making the big leap into the events industry I was busy filling my creative toolbox by photographing weddings, interiors, fashion, and fine art, all the while freelancing as a floral designer and being the little creative tornado of craftiness that I am to this day. My unique skill set allows me to visualize and actualize all the aspects that go into creating a perfectly personalized, timelessly gorgeous event.
My passion for nature and fabulously styled settings is now married year-round in my career as an event designer. I opened Hello Darling in 2005, to provide a one-stop shop of pretty personalization that was friendly, fun and and couture. Since opening Hello Darling I’ve enjoyed being a part of so many of my clients’ events, seeing their visions turn into a reality that is far beyond their wildest dreams, and creating amazing moments for everyone in their presence to experience. I now look forward to bringing that same magic into each celebration with even more offerings through my new role at HMR Designs.
Basically, I’m a major sucker for beauty and I think it’s an important part of life. Whether you create it or enjoy it, beauty changes our lives, broadens our horizons, connects us to each other, and brings so much joy into our minds and hearts.